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smartAPPOiNTTM
will help your practice improve your bottom-line.
Increasing Your Revenue - smartAPPOiNTTM
allows patients to make appointments at times when your practice is not available
(e.g. after-hours or when you're busy treating a patient);
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By eliminating busy signals and allowing appointments to be made anytime of the
day, this ensures that all appointments are captured at the moment your patient
had the urge to book a treatment with you.
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By participating with smartAPPOiNTTM, your practice has the
potential to attract new patients from our community of life-style conscious smartAPPOiNTTM
members.
Increasing
Repeat Business - smartAPPOiNTTM
allows your business to build client loyalty by providing better service to your
patient. Happy patients will usually come back, spend more and refer their friends
to you.
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As all transactions are captured electronically, this allows your practice to
rapidly build up a client-base together with transactions history and enabling
your practice to better understand your patients.
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Once your patients are comfortable with making bookings online with your practice,
this presents endless opportunities for you to keep in close touch with your patients
efficiently (e.g. e-newsletters, answering queries via email, online surveys).
This channel allows your practice to perform marketing in more cost-effective
ways (e.g. offering special offers & promotional materials via your website or
through electronic direct marketing means)
Reducing Opportunity Costs - smartAPPOiNTTM
sends out reminders automatically prior to the appointment date (e.g. 1 day prior
to the appointment). It also allows practices to capture appointment-behavioural
information. These will help reduce the frequency of NO SHOWS.
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Numerical Example:
Assumptions - Average Service Fee =
$60 - No. of Appts per month = 300 - No Show rate (pre- smartAPPOiNTTM)
= 5% - No Show rate (with smartAPPOiNTTM) = 2%
Calculations - No. of No Shows (pre- smartAPPOiNTTM)
= 15 per mth - Opportunity costs of No Shows = $900 per mth - No. of
No Shows (with smartAPPOiNTTM) = 6 per mth - Opportunity
costs of No Shows = $360 per mth - Reduction in opportunity cost = $540
per mth or $6,480 per yr Reducing
Operating Costs - smartAPPOiNTTM
automates the appointment making and reminder processes. This reduces the need
for your staff to perform this task and frees them up to perform other value-adding
tasks.
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